Mihai Caluseriu

Creative director, brief solver, art doer, CX arhitect, digital native.

Twelp - car mechanics for help




App description:

Full Roadside Asistance Services 24/7. All the help you need while driving, right from your pocket.

Creative strategy:

Disruptive creative framework that has to break the ice on a new market territory. Series of situations presented in short loops on repeat, in a boomerang style. The campaign has to explain in a glance the purpose and also to pinpoint the audience. Twelp is the on-the-spot answer for every issue you may have with your car.

My role:

Art director, on set director, copywriter for the lyrics.