Award-winning creative with global experience in online advertising, interactive design, and information architecture.
My latest works include independent projects, and projects commissioned for MRM / McCANN Romania, Antena 1 TV Channel, Mullenlowe and Conversion - the latest being the team I currently work for in the position of Creative Director.
I have led digital transformation campaigns for the biggest financial institution in the country, the biggest medical private system, post-warranty services and also improved the customer experience on major e-commerce platforms.
Art director at heart, hands-on in storyboarding, motion design, visual craft and UI design, using modern tools and platforms to best develop and showcase the work, in a streamlined and collaborative approach.
With over 15 years in digital marketing and creative field, I've recruited young talents and helped them develop into strong and resourceful characters, with some also becoming creative leaders.
In my second life, I find myself directing shorts and music videos, pushing pictures beyond realism, rocking tube amps up to 50 watts and revving a custom Ducati Monster.
Please take a look at several selected projects from my portfolio, and feel free to contact me: