Mihai Caluseriu

Creative director, brief solver, art doer, CX arhitect, digital native.

Oriflame - Beauty as I am

Year

2018

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The insight:

We are a multitude of experiences and choices. We are molded by our past, by people, by ideas and dreams. It makes us who we are, it builds our confidence, it defines our style, it opens our eyes to opportunities. It’s us.

The idea:

A story about challenges, determination, sensitivity, and the courage to be new. Because real beauty goes beyond physical boundaries.

Dance in the mirror! The most honest moment is the one when you look in the mirror and it’s only you. No one else there to tell you how you should look, who you should be, how you should react.

Direction Previs | Travel

I have created the setup in a realistic 3D environment with 1:1 scaled objects, to test the best angles and prepare the shooting

Direction Previs - Posture

Software: Cinema 4D / Render: Vray