Creative director, brief solver, art doer, CX arhitect, digital native.
I've managed creative briefs for brands such as Microsoft, Unicef, Coca-Cola, Oriflame, Vodafone, since 2004.
My name is Mihai Caluseriu and this is my creative showcase:
Award winning creative with global experience in online advertising, interactive design, and information architecture. My goal on this website is to present the best of my work to potential employers and collaborators in this domain, as a showcase of creative ideas and craftsmanship. My latest works include independent projects, and projects commissioned for MRM / McCANN Romania, Antena 1 TV Channel, Mullenlowe and Conversion - the latest being the team I currently work for in the position of Creative Director.
I have led digital transformation campaigns for biggest financial institution in the country, the biggest medical private system, post-warrany services and also improved the customer experience on major ecommerce platforms.
Art director at heart, hands on in storyboarding, motion design, visual craft and UI design, using modern tools and platforms to best develop and showcase the work, in a streamline and colaborative approach.
With over 16 years in digital marketing and creative field, I've recruited young talents and helped them develop into strong and resourceful characters, with some also becoming creative leaders.
In my second life I find myself directing shorts and music videos, pushing pictures beyond realism, rocking tube amps up to 50 watts and revving a custom Ducati Monster.
Please take a look at several selected projects from my portfolio, and feel free to contact me at firstname.lastname@example.org