Alice envisions the future

Brand Microsoft

Categories Campaigns

Year 2018

Context

64% of female students within EMEA don’t know women that work in STEM.
Just 31% are participating in STEM extra-curricular activities.
But 72% wish to self-development for an area that has a big impact on a global scale.
What we needed to do: The very first Artificial Intelligence boot camp for girls.

Idea

We have the tools: AI.
We have the knowledge.
Most importantly - we believe in your “bonkers” ideas. Dream the impossible.

Meet Alice.
She's the most curious teenager by nature. More dreamy. Started to spark an idea.

Girls in STEM - an event created by Microsoft to encourage teenagers to pursue a career in science, technology, engineering, math - attended by nearly 200 girls from 22 European countries, held in Athens. For this pilot edition, the theme is Artificial Intelligence, for which teams from each country have each registered with a project, under the guidance of school teachers.

Results

Reach: 250 female students. The very first Microsoft Bootcamp of this magnitude in CEE.
Brand Ambassadors: 55 teachers. People that use Microsoft products and know-how to promote them for the long term.
600 Projects registered in two weeks. 22 Countries.

Event concept happening in the next year in New York, San Francisco, and Redmond (2019).