O legatura unica
Brand Oriflame
Categories Concept, Art Direction,
Design, Identity
Year 2014-2018

Enable the younger generation to step over: Oriflame has over 20 years of presence in Romania and a stronger than ever relationship with their consultants, but this also means that there is a new generation waiting to unlock the secret to look great and have a business opportunity.


Unlock the internal mental barrier of feelings for both mothers and daughters and empower them to share their personal stories with the brand.
From the identity created for the campaign – the logo in the shape of a two-hearted twig – to the digital platform that enabled the audience to share their story and engage their followers to be inspired and share, each effort communicated into the consumer’s attention the human part of Oriflame and built upon the idea of an emotional and friendly brand.